‘We’re Aff Tae The Big School’ 2025
On a sunny afternoon, Gavin, Andrew and Alice from Tree of Knowledge took on an ambitious mission: hosting a live, nationwide transition event for P7 and Year 6 pupils across the UK. With over 1,200 schools signed up and over 40,000 viewers watching live, We’re Aff Tae The Big School became a shared moment of laughter, reassurance, and pure energy for pupils on the brink of their next big adventure. A nationwide celebration like no other.
The Concept
Big School isn’t your typical school show. It’s an afternoon designed to deliver messages of reassurance, resilience, and unity - everything pupils hear from their schools and families, but presented in the uniquely uplifting and brilliantly chaotic Tree of Knowledge (ToK) way. It’s a reminder to every child watching: you are not alone, your feelings are valid, and you will thrive in this new chapter.
And yes, they even managed to rope in a few famous faces to join the party.
TODDCS was tasked to add a few elements to the ToK format - advice from children at Donibristle Primary School to be used as a feature to cut to in the Big School Live event. A selection of idents that could be used in the live event and a highlights reel for future promotion.
The Execution
All assets were delivered to the ToK team and used as features to cut to and to help mix up the format while the presenters were preparing for the next sections of the live programming.
Advice from Primary 1s
The idents were designed to be a short palate cleanser that reinforces the brand to the audience whilst keeping in the playful and inspiring mood. A mix of original animation, animated photos and AI video generation was used.
The Impact
For pupils across the UK, Big School 2025 wasn’t just a show - it was a shared moment of empowerment. Schools reported a wave of positivity, with pupils feeling more prepared, more connected, and more excited about their upcoming transition.
For educators and parents, it became a welcome tool to support children during this pivotal time, blending fun with meaningful messages of resilience.
And for the Class of 2025? They’re officially ready. Big School awaits.
